We are around 5 days away, from, Apple’s World Wide Developers Conference. At least, it was when I started typing this. This year, 2020, due to COVID19, it will of course lose some of the razzmatazz that these events have had in the past. Let’s face it in the past, Apple and their almost hypnotic, subliminal marketing techniques have led to this event, almost becoming a event like a rock concert, or even something on it’s scale like Live Aid!
So what can we expect from the fruit based technology company. Well ironically there are rumours that Apple will be looking at replacing it’s iMac range. It’s been a while, and, they have only released in the last 12 – 18 months (dependent where you are), that the iMac Pro was launched, so technically there has not been a new iMac since then for mere mortals. Fusion drive didn’t quite hit the mark, which to all purposes was actually not a bad idea in principle, it was all the other issues of how the drive technology against costs that made this really not a winning formula. Also the combination, of a NAND and a standard hard drive. It combines itself into one single drive. But it never quite hit the mark. We are hoping that Apple will see sense and just drop the new iMac with a SSD or M.2 SSD. We will of course have to wait and see.
But what is the biggest un-substantiated rumour going around is that Apple will move to ARM processor’s. If so this will bring to an end of their relationship with Intel providing CPU’s for their computer range for well over 15 years. It was at 2005 WWDC conference that Apple announced their move from PowerPC RISC CPU to Intel. We all know what happened when that occurred and the change in Apple progressive market saturation.
However, the thing that stands out for me is that ARM, and the whole design of this technology, is actually down to Acorn Computers, of Cambridge. Acorn, the company that was responsible for the ATOM, BBC Micro, Electron, BBC Master and Archimedes machines. We all know that ARM have about 98% of the mobile telephone market in the UK. So as their saturation of the market may well now take a turn, what, for me is interesting is how the fairground ride that is the fickle world of IT, does it again.
So Apple went with Motorola, then RISC to Intel, and of course they use their own class CPU’s for IPAD and IPhone. But what you have to appreciate, is the small pebble syndrome. Apple only account for about 76million of Intel CPU income, but, it is the fact that such a market leader switches, could mean that HP, Samsung, Lenovo move across. With Microsoft optimising code for ARM, and their imminent launch of their Surface ARM based offering. Then this change may be another nail in INTEL’s coffin, after AMD beating them up, coupled with a seismic shift in their customer base.
Roll on the 22nd June 2020, to tune in online.